# SMS subscribers segments **Segmenting your SMS subscribers means that you can send more targeted text messages to your subscribers, according to where they are in the customer journey. Targeted text messages can drastically improve your conversions, and in turn, boost sales for your store!** You can filter your SMS subscribers according to: * Money spent * Number of orders they’ve placed * Whether they’ve placed an order (or not) * The date the SMS subscriber was created * Whether they accept marketing messages * What they’ve been tagged with * Where they’re located * If they’ve clicked a link Within your Tobi dashboard, you’ll see that we’ve already set up certain segments for you; these are applied automatically: * Active subscribers * Accepts marketing (Yes), Clicked a link (Yes) * Converted subscribers * Accepts marketing (Yes), Number of orders (Greater than 0) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.tobi.ai/faq/sms/segments.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.