has been updated on Sep 24, 2021
GDPR is an European data protection and privacy regulation that became law in May 2018. This law protects the privacy and personal data of individuals within the European Union, as well as addresses the export of data outside of EU borders.
GDPR puts privacy in the hands of European citizens and centralizes the rules and processes businesses must follow in order to guard and respect the interests of the European people
This help post will give you some insight on how to abide GDPR regulations by telling you:
- How to get End User consent
- How to setup Unsubscribing
We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications, you agree to these terms and conditions.By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.Your phone number, name and purchase information will be shared with our SMS platform TobiBot OÜ, an European Union company with office at Tallinn, Estonia. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.For any questions please contact us for more information.
In order to send text marketing and automation messages you need to have legally gathered the End User's phone numbers first. When talking about legally we refer to the customer giving you an explicit "Prior Written Consent".
In this case, you’ll need to capture data in such a way that allows you to gain explicit consent, for example, through an “opt-in” box. You should have verifiable proof of that consent, such as a timestamp which shows the End User’s location, and the date/time of when consent was given.
Once you’ve obtained legal consent, you must only use the data for the specific purpose you’ve identified. Should the End User ever want to see what data you’re holding about them or get themselves removed from your database, you’re obliged to meet these requirements.
GDPR requires Customers to honor opt-out requests.
Tobi allows you to remove or “forget” individual End Users as and when needed, the latter function complying with the End User’s right to be forgotten. A bulk delete option is also available too.
Tobi automatically unsubscribes all End Users who reply to text messages with “STOP” or click on the unsubscribe link in their text message. You can also unsubscribe End Users manually in Lists & Segments in the Tobi app.
Rest assured that no marketing campaigns will be sent unless they contain a clearly written text giving End Users a way to opt out.
If an End User changes their mind and wishes to opt in to receive text marketing again, all they need to do is respond to a text message with “JOIN.”
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