> For the complete documentation index, see [llms.txt](https://help.tobi.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.tobi.ai/guides/best-timings-for-sending-abandoned-carts-sms-messages.md).

# Best timings for sending abandoned carts SMS messages

Follow our guide here to get the best return on investment.

**The best time to send is shortly after someone abandons their cart**

Our stats show that you will the most reactions 50 minutes after a person has abandoned their shopping cart - equating to a 42% ROI.

![](https://1707759074-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQYnH3DzaAfZKlwlKeo%2F-MS4lzsPMZ-_kmrv_DWu%2F-MS4s2BNVInO6juyXWt_%2F1st_chart_Tobi.jpg?alt=media\&token=2ac5382e-3237-4acd-b5c0-3233cb69921c)

**Follow up abandoned cart alert**

Your next reminder should be sent out at around 8 hours after that person abandons their cart. You can expect an ROI of over 23%.

![](https://1707759074-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQYnH3DzaAfZKlwlKeo%2F-MS4lzsPMZ-_kmrv_DWu%2F-MS4s77H_VlZb2M3omMr%2F2nd_chart_Tobi.jpg?alt=media\&token=b712b8dd-a80b-4bf1-a26e-933dfe829a5f)

 **What to expect the following day**

If you send a reminder out at 23 hours post the time when a person abandons their cart, you can expect a 15.8% ROI.

![](https://1707759074-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQYnH3DzaAfZKlwlKeo%2F-MS4lzsPMZ-_kmrv_DWu%2F-MS4sAqvc7jwqUMUEjuT%2F3rd_chart_Tobi.jpg?alt=media\&token=9fc55258-6e0d-4688-9529-e96a539cd864)

Based on these stats, we recommend sending out three abandoned cart alerts using 50 minute, 8 hour and 23 hour timings.