We’ll now cover exactly how many marketing messages you should send during the Black Friday sales period. 

We’ve analyzed data from other our Firepush app relating to Black Friday 2018 - data from campaigns which resulted in almost one million orders for our users. We know that bounce rates are typically low over the Black Friday weekend, not just for SMS and web push notifications, but also for Facebook Messenger too.

These low bounce rates mean that you can get away with sending additional marketing messages during this time, above and beyond what you normally send out.

The Black Friday pre-sale period - Fri Nov 8th to Thurs Nov 28th

Send out three or four SMS messages or push notifications in addition to your usual output. Two should focus on encouraging interested prospects to sign up for early bird BFCM deals. The others should link to blogs on your store website (those blogs should contain a link to your sales page). 

Black Friday and Cyber Monday - Fri Nov 29th to Mon Dec 2nd

During the holiday sale itself, it should be perfectly acceptable to send several marketing messages promoting your discounted products. We recommend a total of eleven messages during this period.

Post Black Friday holiday sale period - Tues Dec 3rd to Sun Dec 8th

The aim of this stage of your campaign is to boost your profitability following the Black Friday weekend. Here you should promote your best-selling “hero” product with just a small discount on the regular retail price. During this period, we recommend sending out six messages. 

Further reading

Do check out our detailed Black Friday marketing guide which explains all the data we’ve analyzed from last year and provides plenty more tips you can use to boost your sales this BFCM. You might also find these Black Friday SMS and Messenger flows useful. 


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