We’ve put together a number of resources to help Shopify store owners comply with U.S. law and regulations with respect to their SMS and MMS marketing campaigns. Those regulations include the Telecommunications Consumer Protection Act (TCPA).

Before using Tobi AI Ltd. to send SMS and MMS campaigns to your Shopify subscribers, you should:

  • Check out, understand and intend to comply with all applicable legislation from the TCPA and the guidelines set out by the CITA to do with sending marketing communications by text message.
  • Include a section within your Shopify store’s terms and conditions and privacy policy setting out the details of how you use Firepush Ltd. to carry out SMS/MMS marketing campaigns.
  • Obtain the necessary marketing consents in writing from each of your subscribers so that you can legally send SMS/MMS marketing campaigns to them.

The rest of this guide explains in more detail how you can achieve legislative compliance.

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